Redesign of the Âme Thérapie website focused on simplifying the menus and achieving visual coherence, as well as improving SEO, for Estelle Gautier, practitioner in Psychogenealogy & Biological Decoding.
Color & Font Redesign
I first revamped the color palette, keeping the logo's main color, which is perfect for headings. I opted for a lighter blue as the secondary color, intended for paragraphs. Until now, there were several buttons of different sizes and colors. I harmonized the CTA buttons by choosing a striking light brown that stands out from the rest of the elements, contrasting with the white/beige background. This visual redesign offers a clearer visual for the website users.
Structure and SEO Redesign
Estelle's site needed a better structure in its pages and menu for improved visibility. It was sometimes difficult to find information through the menu. The "Newsletter", "Testimonial", "Who am I?" and "Contact" pages were placed on the homepage for more direct access. A visual consistency was adopted across the various pages of the site to make it easier to find the desired information.
The SEO was completely revamped due to search issues on Google. Relevant keywords related to the activity were added, and relevant meta-descriptions were written for each page.
Before ➜ After
The design has been harmonized overall. I would have liked to go further in the design of certain elements, such as the photo blocks and the entire "gift card" set, but we quickly find ourselves limited in terms of customization on WIX, the platform used by Estelle for managing her business.